Short Authority

Solid promotional vid from AllSaints, the Goth-y Brit high-street brand. I'm all for little kids looking COOL (previous MoS kids- and pretweens-wear coverage here) but who is this for, exactly? Frazzled young moms hardly seem to have their fingers on the proverbial pulse of memes and it's also a relatively boring video for someone under 10. Is it more likely marketed at my demographic: twentysomething females with a vague enthusiasm for doll clothes/well-dressed tiny people? This *might* explain why it has less than 1000 views.

**GRATUITOUS CREWCUTS IMAGERY**