How did I miss this? Not only has Liam Gallagher's menswear line, Pretty Green, launched, but it's wildly successful?! Just took a gander at the look book and it is as gloriously nondescript as anticipated. Liam's modeling the absolute hell out of it, though!
Thankfully his sights are set beyond this corner of the camo parka/graphic tee market: "A lot of girls are asking if we will be doing a range for them and the answer to that is yes, once we have got rid of all the lads' stuff." Additionally, he said his new album will be “the best record you’ll hear for the next 50 years.” God bless 'im!
Liam, thank you for giving me so much to LIVE for.
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