This brand-new Hermés ad is the pinnacle of serene scarf-itude:
Check out that scarved-up braid! But Hermès ads are predictably good. They have a Narnian quality with respect to luxe, whimsicality, general sportsmanship between humans and animals...They are often set in magical, snowy lands (I saw one this year in which a yak had his own Hermés scarf tucked 'neath the chin).
And who can forget Lakshmi Menon and the painted elephants?!
A scarf is a small thing but it can conjure so much, including but not limited to a leisurely trot across a mythical town square with your main steed.
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